Part of the reason the watch market has seen the incredible rise of “micro brands” has been because of consumers’ search for unique products. This phenomenon has taken over many industries and created a situation where consumers are willing to pay a little extra to get a unique product that hasn’t been mass-produced like most of its competitors. For consumers with this mindset, it’s a great time to be alive! Technological developments has opened the door to many businesses, allowing them to crack into a market that otherwise would be impossible to enter. Similarly, tools like Kickstarter have alleviated heavy investment and economic pressures that have dissuaded people from entering highly competitive markets. Like I said, it’s a good time to be alive as a consumer of these goods.
Like many micro brands, Stratis brings a unique design and approach to their products. However, they are able to take the individualistic factor a step further, like few brands I have ever seen. Stratis has created truly one-of-a-kind watches, using Damascus steel. This truly unique material is made of forged steel, creating product that each differ from one another. By using this ancient art form, no two Stratis watches are the same. How’s that for unique?